Check out my resume here!
Let's Breathe Life into Your Brand
I'm a Copywriter with a background in Digital Marketing and Change Management consulting, where I specialized in developing and executing communications campaigns, qualitative and quantitative marketing research, and project management for internal and B2B endeavors.
My professional experience working with high-profile clients, international projects, and fast-paced environments has equipped me with the ability to take on any brand and create organic, effective copy that inspires connection and growth beyond its target audience.
I believe understanding modern marketing means understanding human connection in the digital age. I have a passion for perfecting that art, and to help bring a relatable voice back to corporate digital media. I seek to join a team that shares the same passion I have and work together to foster community through creative endeavors.
I am currently working as a freelance Copywriter and Marketing Specialist for McCracken Curve Distillery.
My key skills include:
Professional:
8+ yr. Marketing and Communications
8+ yr. Social Media Management
5+ yr. Copywriting
4+ yr. Working in client-facing environments
5+ yr. Project Management
3+ yr. Design Thinking and Complex System Problem Solving
2+ yr. Change Management Consulting
Creative:
Copywriting—
Short & Long Form, Analysis, Strategy, Pitch Development, Campaigns, Social Media, Internal Comms, Websites, Bios, Branding & Rebranding, Conceptualizing Big Ideas, Emails, Facebook Ad Copy, Carousel Ads, Instagram Reels & Stories
Visual Content Curation—
Building monthly social media calendars (picture & caption) that coincide with client TOV
UX Design—
Competitor Analysis, User Research, User Personas, Journeys, & Flows, User Testing, UI, Information Architecture, Wireframing & Prototyping
Graphic Design—
Adobe XD, Canva, Brand Style Guide Creation